The global counterfeit goods market has exploded with the growth of e-commerce, costing brands over $50 billion annually. Counterfeiters use multiple online channels to sell fake products that are hard to tell from the genuine article.
How it spreads: fake e-commerce storefronts with stolen logos and product images; counterfeit listings on marketplaces such as Amazon, eBay, and Alibaba; social media shops on Instagram, Facebook, and TikTok; cloaked links and redirects that hide fake product pages.
How it hurts: lost sales, customers who blame the genuine brand for inferior products, legal and liability risk, and safety hazards from untested electronics, pharmaceuticals, and cosmetics.
How CyberWipe helps: we identify counterfeit listings across marketplaces, social platforms, and the open web and execute rapid takedown requests; we build dossiers on seller networks, supply chains, and distribution patterns to support legal enforcement; and we map seller networks to stop repeat offenders from resurfacing.